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CSWE Sessions (CSWE/CSWE Groups)

Higher Education/Non-Profit Leadership

Communications and Marketing for Social Work Education Programs

Saturday, October 26, 2024

3:00 PM – 4:00 PM CT

Location: KC Convention Center, Room 2103C

Moderator(s)

Helen Mosher, CAE (she/her/hers)

Vice President of Communications and Membership
CSWE
Alexandria, VA, United States

Panelist(s)

J.D. Moore, MPA

Director of Marketing & Communications
Steve Hicks School of Social Work at The University of Texas at Austin
Austin, TX, United States
Lauren Antista, MA (she/her/hers)

Media and Communications Manager
Florida State University
Tallahassee, FL, United States

This moderated panel covers what social work educators and marketing and enrollment staff need to know about strategic planning for communications plans regarding reputation management and university advancement. Learn from professional communicators in higher education on how to develop a crisis communications plan to communicate strengths during difficult times, cultivate positive relations with alumni and stakeholders, use best practices for social media and content creation, and strengthen community relationships through strategic communication means.